Mobile Branding For Aviation Industry

It provides the user with specific information through a combination of images, blog articles, historical information and other services provided by the aircraft manufacturer. It also allows them to share this information with fellow friends via facebook, twitter and email.

Apart from enhancing their brand value, it provides opportunity for customer to reach out to a larger consumer base.

Business Challenge:

Middle Layer Hurdles: Being a highly sensitive industry the customer wanted to only utilize the information which is publicly available on their website. This meant that a middle layer strategy needs to be undertaken to retrieve all the information from the website using a HTML scrapper to populate the middle layer.

Memory Management: Since the solution was supposed to work in airplane mode so it was a major challenge to retain high-resolution images in memory. This required stringent memory management measures.

History - Data Pruning: The aircraft manufacturer has more than 80 years of history which is on the website. Pruning the entire history and presenting the same on the small screen turned out to be a major challenge from UI perspective.

Software Solutions:

1.Image Gallery and aircraft information.
2.View images of Commercial Aircraft.
3.View images Defense, Space and Security Airliners.
4.Read general and technical information about aircrafts.
5.CAS - Information about Commercial Aviation Services.
6.Historical Information - Information on history of the manufacturer.
7.About Us - Information about the organization.
8.Latest News and the stock information.
9.Blog - View latest blog posts.
10.Fun Facts and Figures - View fun facts about respective airplanes.
11.Settings - Font settings to choose the desired font size from the preset values.
12.Download selected image to the photo album.
13.View thumbnails of the gallery in the thumbnail view.
14.Share with friends using twitter, facebook and Email accounts.

Benefits:

1.Ability to get details about the organization through History, About Us and CAS sections.
2.Pictorial representation of Image gallery with tags and subcategories.
3.Verified aircraft information about the selected airplane.
4.Options to download and share selected images from image gallery.

More information on iphone:

Widely accepted platform: The iPhone operating system has been a tried and tested platform for majority of mobile app developers worldwide. It may be a little difficult to find developers for other platforms, but you can easily find a developer for this one. As such, you will be able to find the perfect developer for your apps, comparing between the available choices based on their skill levels and the fees that they charge for their services.

Huge variety of apps: Browse through the categories on the iTunes store and you will know why iPhone users say, "There's an app for that", for almost any task that one can perform using the iPhone. The sheer variety is sure to leave you mind-boggled. That's one of the reasons why it is so easy to get apps developed for Apple iPhone; you can have apps for almost anything. From currency converters to interactive games, you can have apps of almost any kind developed for this platform, such is its flexibility.
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